How to price airport transfers
Use a fixed price for each area, a distance rate for the rest, a minimum fare, and clear extras.
Start with what the passenger wants
A passenger compares a fixed price with the price of a taxi. A price they can see before booking wins. So the base of your price list should be fixed prices, not a meter.
The parts of a price list
- Zone prices: one price for each postcode and vehicle class.
- Distance rate and minimum fare for addresses outside your zones.
- Night surcharge for the hours you do not want to work for the day price.
- Extras priced on their own: meet and greet, stops, waiting, child seats.
- A return discount if you want to win round trips.
Mistakes to avoid
- One price for every vehicle. A van costs more to run than an economy car.
- No minimum fare, so a short ride loses money.
- Hidden extras. List them in the form so nothing surprises the passenger.
- Prices that nobody updates. Review them when fuel or your costs change.
Put it in a system
A booking system applies these rules on every booking. See how AirportBooking builds a price.
See it working with example data
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